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Strategy and customer experience manager at santander argentina , who spoke about building a customer centric culture and behind the scenes. Then the zentricx representative , julio césar blanco, country manager of spain & global director of innovation, highlighted the importance of managing data well to improve the experience of internal and external customers. In the middle of the day , sebastian bezzo, regional director for latin america at sprinklr , spoke on how to create a unified cxm strategy and thus achieve successful experiences. Next, francisco bas, head of sales latam at inconcert, referred to the role of chatbots and their ability to respond across multiple channels. To close the first day with more than 1,500 connected participants, nate brown co-founder of cx accelerator , delighted those present with his talk “capturing the loyalty of the modern customer” .
In his presentation he talked about the psychological aspect behind the behavior associated with customer experience to achieve greater effectiveness when designing cx strategies. Cxday 2022 blog wow 2 the second day of cx day argentina 2022 to start the second day of conferences of cx day argentina 2022, lourdes estudillo, director of cx, financial services at oracle Buy Bulk SMS Service latin america gave a detailed presentation that had to do with the importance of offering unique service experiences . Immediately afterwards, carolina castañeda, customer experience lead- attention channels and alejandro romanisio, back office & customer experience manager of naranja identity of the organization. Meanwhile, ernesto doudchitzky, ceo & co-founder of chattigo , introduced us to conversational commerce, anticipating the latest trends on how companies can be empowered with intelligent automation and increase their online sales.
Before the last session , diego malat, kenwin consulting manager, spoke about customer and employee experience, as key factors to ensure an extraordinary brand experience. To close the last day of cx day argentina 2022, the author, international speaker and creator of the “doing cx right” framework, stacy sherman , offered her presentation “the heart and science of doing experience right” where she explained how to bring cx ideas to life. Practice and make them real and concrete. Mexico is coming… after the resounding success of cx day argentina 2022, cx events is already working on a new installment of cx day mexico to be held on august 24 and 25 . Save the date and register now: info@cx-events.Com .Service design to create inclusive products by wow! Customer experience service design comments inclusive products as we have already explained in other articles, service design has come to solve problems for both clients and collaborators who are part of an organization.